Everybody's got one
Most people think the word "blog" is short for "web log". But as more and more industry-oriented sites are popping up, I'm starting to think it's taken on a new meaning: Business LOGistics. Because it's become a whole new way of delivering your company's message, values and brand identity to the world.
Does that not sound like the biggest load of bullshit you've ever heard?
This blog is called Saturated Market because the world of blogging IS. The unfortunately-named blogosphere is, in my opinion, the largest collection of voices screaming to be heard over eachother, and through the noise and waste. I don't have the statistics, but apparently there are a spectacular number of estimated abandoned blogs. And I'm fully willing to assert that each user has had an average of more than one in their lifetime, and quite possibly even more than one at the same time.
I'm going to take a moment to admit that I fall into both categories. I've had a couple blogs that have fallen by the wayside. Also, I have another personal blog, but I'm not going to tell you where it is. I created this one so I could talk about things I didn't feel like talking about in the other one. Partly because of audience. Over there I spend my posts (which mercifully are less frequent) talking about my day or other insignificant crap. Here I want to at least TRY to say something. And remain semi-anonymous while I do it.
Anyway, there are so many types of blogs. Oy, this is going to be painful.
* Business blogs
o Industry blogs
o Corporate blogs
* Personal blogs
o "Dear Diary"
o Interest/hobby
o Opinion
I won't get into the specifics today. I'll save that for later.
Don't worry, I'm not going to talk about blogs forever. Or exclusively. Just now...and in some subsequent posts. But I'll deal with that when I come to it. What will likely show up on here more often are my observations about stuff in the news, or issues in Marketing. Maybe a personal story or two. But none of that "ok so today i went to jamies house and we got sooooooooooooooo drunk but then her parents came home and i was all WTF bcuz her mom was being such a bitch LOL" crap.
Just for the record, I don't know anybody named Jamie. And even if I did, I'm sure her Mother is a delightful person.
Until next time,
JW
Posted by JW on February 6, 2007 3:41 PM | Permalink
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