Why blog? (Saturated Market)

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Why blog?

Blogging Reading some of my favourite blogs got me thinking about my purpose here. So I figured, hey, why not share? Because eventually, somebody's going to ask the question, "why should I listen to you?"

So, months after I first started this blog by talking about blogs, I'm back on the subject.

I have one of those afflictions, where I start thinking about things, then I start forming opinions. And I often want to share those opinions. So I decided one day to start this one up (it certainly didn't hurt that I had a catchy name in mind).

But there's a problem: for people to read (and continue to read) a blog, it has to offer them something. Something interesting, something compelling, something (occasionally) original. Problem is, I chose business as a central theme; and while I'm diving head first into the arena, I have very little experience. A graduate certificate in Marketing Management, and two internships. But no agency experience, no client-side marketing. So if you're looking for a seasoned veteran's observations on the biz environment, you're fresh out of luck.

Fortunately for me, this blog is far from purposeless. For one, I'm writing for practice. I've said before that writing is one of the best and most versatile skills available, easily usable in nearly every profession. For example, my Father once told me that, as an Engineer, he expected to spend his life working with numbers. Instead, he writes reports and presents tenders; numbers are for entry-level. So I grew up with this sort of expectation. It's stayed with me all this time, so I do what I can to stay sharp. It doesn't hurt that I've developed a strange new interest in copywriting.

As I said earlier, I get ideas and opinions. So this is my outlet. I began thinking that I could take what I had learned in school, then discuss it here in order to archive my thoughts and try to learn my lessons in greater detail through discussion. And the best thing about blogs is their networking aspect, and the tendency for writers to all feed off one another. So I could simply look at something I read on another blog, and add my two cents. That's something I really ought to do more of in the future.

As an aside, since I'm focused on business, I fully intend to steer clear of political discussion or related matters. I have my own feelings on current events, but they don't belong here. One thing I've always hated was finding out that somebody whose work I admired held views to which I was diametrically opposed. And it can make enemies (including readers who like to leave harrassing comments). So I'm going to avoid that, if I can.

Now, we return to the beginning: why should anybody read a business blog by a "newbie"? Well, for one, since I'm new to the whole business world, I can write about this stuff with fresh eyes, without being totally lost in biz-land. And hey, I'm bound to make mistakes; if anyone with greater experience happens along, then perhaps it can lead to a discussion that EVERYONE (myself included) can learn from.

Until next time,