« The beginning | Main | Treat your customers like blog subscribers »
Cross-contamination
A while ago, while still on my old blog, I wrote a post about how social media sites aren't really in direct competition with each other. Well, I saw something today that has cemented in my mind the idea that many people are perfectly content to be part of several social media sites. Facebook groups devoted to having a Livejournal, and Livejournal groups devoted to having Facebook. And I'm sure the same exists for MySpace.
In normal competitive markets, you don't tend to see that. I'm yet to see a Chevy with the licence plate "LUV FORD". So competition isn't as intense between these sites. But needless to say, there is a, dare I say it, saturation point.
The internet is a big place. There are a lot of people on it, and that number is growing. And so the number of sign-ups for social media is increasing as well. But there are limits. People will only sign on to so many sites. Thanks to both their personal impressions and peer pressure, there are certain sites that a given person will log onto and certain sites they won't. It's usually a balancing act. To decide to join (and stay on) a site, the amount of friends on there and the amount of pressure they're putting on you will have to outweigh your own reservations.
So really, no site can expect to be the only game in town. But it's worth remembering that there's only so much room on the mountain top.
Until next time,
JW
Posted by JW on July 28, 2007 6:42 PM | Permalink
About
This page contains a single entry from the blog posted on July 28, 2007 6:42 PM.
The previous post in this blog was The beginning.
The next post in this blog is Treat your customers like blog subscribers.
Many more can be found on the main index page or by looking through the archives.
