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Yes, but...
Two days ago, I got an email from Copywriting.com with their latest blog entry on keeping a swipe file. And today, I got an email from Copyblogger.com with a guest post by Chris Garrett on the dangers of using a swipe file. And the post, according to my feed, was sponsored by none other than (guess who!) Copywriting.com. This is a real example of one of the greatest features of blogs: their social nature.
Bloggers all over the internet have been hailing the conversational style of blogs, how sometimes the best way to write a blog post is to look at something somebody else has just written about, and contribute to the conversation. This creates a web-wide discussion and can serve to spark real debate.
The greatest advantage, however, is that this adds value. Sure, it's one thing to read the copywriting.com article and learn about swipe files; but it's another thing entirely to read that article and then get a primer on how to use a swipe file correctly from Chris G. by way of Brian Clark. This is one way that bloggers form a meaningful relationship. By playing off one another and adding their own expertise to a topic, these bloggers can enhance their readers' experience, increase readership by sharing traffic, and retain subscribers by working together to give readers extra bang for their buck...err...rss feed.
Hardly surprising to see something like this on Brian's site and written by another expert like Chris. Bravo for practicing what they preach.
Until next time,
JW
Posted by JW on July 20, 2007 12:55 PM | Permalink
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