Brand new (Saturated Market)

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Brand new

Strategy I have to admit, I'm a little preoccupied with branding at the moment. I'm in the midst of two rather large projects regarding this site. First of all, I'm in the midst of rebranding this site. Also, I'm struggling to brand myself! The process is a long one, and one I'd like to discuss a little.

I'm changing the focus of this site a little bit. Not by any overwhelming amount, but I have decided to try to play a little more to my current competencies. It's all well and good for me to sit here and talk about blogging and general business practice, but my real expertise is with e-commerce and small businesses. My offline job is helping small business; so why shouldn't I use this site to help small business? With this in mind, I have decided to make this blog a better home for small businesses and entrepreneurs.

I am also trying to improve my article woes. I've been conspicuous by my absence (or at least I like to pretend I have), and need to work on having more to publish more often. Juggling this task with my paying job and my search for future contracts and positions hasn't been easy, but if I put my head down, I think I can work through it. That having been said, I'm always receptive to guest posts. Nudge, nudge, wink wink.

I'm also in the midst of a personal branding exercise. I had the pleasure of attending a presentation by Martin Buckland, a personal branding and resume writing expert put on by Atrium Talent and hosted by Indoor Playground, and it got the wheels turning in my mind. So I'm trying to improve my personal brand. I'm close to launch, and even learned some interesting things about Search Engine Optimization along the way (but that's another story!). I'll let you know when it's ready, and have a little challenge for you as well!

Anyway, that's my world right now. Keep your eyes open for a brand new site, and a site with a new brand!

Until next time,